A Step-By-Step Guide to Setting Up a Facebook Shop Page

August 3, 2020 - 17 minutes read

According to April 2020 Digital Reports, “Facebook is the world’s leading social media platform with 2.4 billion monthly active users.” In the past few years, Facebook has established its dominance in the digital world.

Right from small businesses to large corporations, this platform has helped most of them attract quality leads.

Selling on Facebook: 5 Facets of a Fabulous Facebook Store

(Source: https://www.disruptiveadvertising.com/ppc/ecommerce/facebook-store/)

How many platforms are you currently selling your products on?

One or two? Maybe, fifteen?

If you haven’t set up your shop on Facebook, you are missing out on a lot.

By setting it up, you will be able to reach out to nearly 2.4 billion active users.

But the question is,
“Is it worth the trouble?”

In this blog post, we will be taking a brief look at everything you need to know to set up your own Facebook shop.

Well, then! Let’s dive in.

Why Should You Sell Your Products On Facebook?

Why exactly should you sell your products on the platform?

First of all, it won’t be easy. The competition’s quite fierce.

But Facebook is one of the platforms where people hang out the most. It’s one of the most popular “caves” in the digital world, where people love spending their time. And that’s exactly why you need to set your shop in this cave straight away.

Did you know that an average user spends nearly 40+ minutes on Facebook each day? And they dedicate a huge chunk of this time towards Facebook shopping.

On top of it, you don’t need to pay even a single buck to set up your shop. It’s completely free. That’s not the case with setting up your website. To set up your own website, you’ll have to:

  • Pay for web hosting
  • Buy your own domain
  • Hire a world-class website developer

And most importantly, start right from scratch.

But what if you set your own Facebook shop?

Here’s what you can do:

  • Add ‘n’ number of products
  • Create product & collection pages
  • View detailed analysis of how your shop is performing
  • Reach out to millions of Facebook users
  • Communicate with your audience directly through the page

Well, now it makes complete sense to get started with your own Facebook page.

But the question is, “How?”

Let’s find out.

A Step-By-Step Guide To Setting Up Your Own Facebook Page

Here are all the steps you need to follow to get started:

  • Head over to your “Facebook Page” & configure the shop page
  • Set up the details
  • Configure the payments
  • Add a product on your Facebook store
  • Manage your orders

And that’s it.

Your job’s done.

Let’s take a look at each of the steps one at a time to help you have a better understanding. Before we begin, let’s learn why it’s super important to set up a Facebook shop page.

Why Should You Set Your Facebook Shop Page?

Let me assure you that you won’t have to pay even a single $. You don’t need to be qualified to set up your own Facebook shop page.

Anyone out there can create his/her own page and start selling.

Here’s everything you’ll need:

  • Facebook account
  • Facebook business page

You likely might have a Facebook account. After all, who doesn’t these days?

On top of it, if you own a business, chances are that you might already own a business page. If you don’t, it’s quite simple to fulfill these requirements. Apart from that, you need to make sure that your Facebook page adheres to:

  • Selling physical items
  • Agree with the “Merchant Terms”
  • Have a valid Tax Identification number
  • Link to a valid bank account

Depending on your location, the tax identification number will vary.

Well, let’s get started with the process.

Step I: Head over to your Facebook Page & configure your shop page

Let’s begin with our first step.

Head over to your Facebook page.

First of all, you need to log in to your Facebook business page. Make sure that you have the admin privileges.

Facebook Shop page

As described in the above picture, you’ll be able to see a “Shop” section in the left column of your page. Your customers won’t be able to see it.

Click on it.

What if the “Shop” tab isn’t visible?

This means the right page template isn’t activated. To set up your own Facebook shop, you’ll have to activate a template “Shopping.”

Here’s how you can activate it:

  • Head over to Settings
  • Click “Templates & Tabs” in the left-column
  • Head over to the “Current Template” area and select “Edit.”
  • Now, you will be able to apply the “Shopping” template. Some might have the “Shop” tab as well. But the shopping template is good enough for most stores.
  • Once you get it on your page, it’s time to follow Step II.

Step II: Set up the details

For US-Based Stores

agree

Once you select the “Shop” tab, you will come across the “Merchant Terms & Policies” sidebar. Check the box “I agree to the merchant Terms & Policies.”

Click “Continue.”

Facebook store: checkout method

You’ll come across the “Select Checkout Method.”

After selecting the “Message To Buy” option, interested prospects will message you directly on the platform. Once they do, you can agree on the terms and conclude the purchase.

Or you can simply, select the “Check Out On Another Website” option. It will be taken care of outside Facebook.

Depending on your requirements, you may choose either of the two.

If you go with option A, you can handle the deals on Facebook itself. You won’t have to set up your external shop. The only downside is that dealing with all of those messages may turn out to be quite hectic.

If you go with option B, your customers will be redirected to your shopping cart software and will be able to conclude the purchase. The only downside is that you’ll have to own an eCommerce store.

Once you hit “Continue,” it’s time to select your currency.

currency

Add “US Dollars” and select “Save.”

For Non-US Based Stores

agree

After choosing the “Shop” tab, a “Set Up Your Shop Section” pop-up will appear right in front of you. Check the box appearing next to the “I agree to the Merchant Terms and Policies.” Once done, click “Continue.”

Facebook store: checkout method

Now, the “Select Checkout Method” will appear in front of you.

Depending on your requirements, you may select one.

Selecting the “Message to Buy” option will ensure that your customers send you a message prior to finalizing the deal and purchasing the product. If someone’s interested in your product, he/she may send you a message and upon finalizing the deal, agree on everything, and make the purchase.

Whereas, if you go with “Check out on another website” option, you will have to set up your own shop outside Facebook. Your customers will be redirected to this shop. Depending on your business requirements, you may choose either of the two.

In case of the first option, you might find your inbox flooded with too many messages. Dealing with each one of them might turn out to be hectic. Whereas the downside to the latter option is that you will have to set up your own shop outside the platform, which might cost you big bucks. currency

Add your country’s currency and select “Save.”

 

Step III: Configure your payments

stripe payments

This option might vary depending on your location. For the businesses located in the USA, the most common step is to link your bank account and have the funds deposited right there.

However, in the case of other countries, you’ll have to set up the payments via Stripe or PayPal.

The integration process is simple. However, as a result of updates with Stripe and PayPal, it may change from time-to-time.

How Can US-Based Businesses Link Their Bank Accounts?

If you are a US-based user, you will be linking your bank account.

Here’s what you will come across.

Select “Set Up Payments.”

Once you do, you will come across, a pop-up asking you to fill the details mentioned in the above picture.

Enter your:

  • Business Name
  • Employer Identification Number (EIN)
  • First Legal Name
  • Middle Name
  • Last Legal Name

Once you do, hit “Save.”

The final step in the “Setting up your payments” process is to link your bank account.

Add the following details:

  • Bank Routing Number
  • Bank Account Number
  • Name On Account

Once you do, hit click “Save.”

Now, we will proceed towards our next step, i.e. Add your product to the store.

Step IV: Add a product on your Facebook store

Here’s what your store will look like:

Facebook shopping: blank Facebook shop

Now, it’s time to add your first product. As you can see in the above picture, Facebook is insisting you to add your own product. Select the “Add Product” tab. Once you do, you will come across:

For US-Based Shops

add product

It’s pretty straightforward.

Fill in all the necessary details:

  • Photos Or Videos: Add relevant high-quality pictures or videos of your product. Adding at least a single picture is mandatory. You can simply click on the “Add Photos” and select one of the images from your desktop and upload it.
  • Name & Description: Add in the name and description of your product.
  • Price: Add in the expected price
  • Inventory: Add in the number of products you’d like to sell
  • Shipping Options: Choose from the various shipping options configured by you during the setup. Fill out the required details.
  • Share the Product: Tick this box to start sharing the product on your page.
  • Visibility: Set the visibility to “Public.”

Checkout URL: If you set the checkout option as “Checkout URL”, you need to add your store URL right here.

Select “Save.”

For Non-US Based Shops

add product form

Now, it’s time to fill in your product’s details.

Fill in all the details:

  • Photos or Videos: Add some attractive pictures or videos of your product. You need to add at least a single picture. Simply click “Add Photos” and choose one of the images from your desktop and upload it.
  • Name & Description: Add in the name as well as the description of your product.
  • Price: Add in the selling price that you expect
  • Share the Product: Tick this box to start sharing the product on your page.
  • Visibility: Set the visibility to “Public.”
  • Checkout URL: If you set the checkout option as “Checkout URL” initially, you need to add your store URL right here.

Select “Save.”

product live

Once you do, you will be able to see your product live on “Shopping Page.”

Upon clicking on it, your customers will be able to take a look at the details.

add more products

You can start adding in more products, as per your requirements.

add collection

Or you may even be able to add in your collection.

Managing Your Products

Here’s how you can “Manage Your Products.”

publishing tools

Visit the “Publishing Tools” at the top.

manage shop

Head over to the “Products” tab in the left column.

Now, you will be able to add new products as well as manage the existing ones.

Step V: Managing Your Orders

The “Order Management” feature hasn’t yet been rolled out worldwide. It’s limited to select areas.

As we took a look above in the “Managing Your Products” section, managing your orders isn’t different.

publishing tools

Visit the “Publishing Tools” at the top.

pending orders

Select the “Pending Orders” as described in the above picture. Upon clicking it, you can take a look at the order details.

Here’s what you need to keep in mind:

According to Facebook’s rules, it’s important to ensure all the orders are shipped within three business days of receiving them. Once an order it’s shipped, you can select “Mark as shipped.”

Conclusion

And that’s how you can set up your own Facebook store. It has turned out to be quite effective for a wide range of businesses out there. On top of it, it’s free.

If you haven’t already set up your own shop, you are missing out a lot.

So, let’s get started! If you need any help with setting up your own Facebook Shop, do connect with me: mark@markjwolf.com