Knockout Fitness: A Knockout Facebook Campaign!

Initial Problem

Knockout Fitness offers gym facilities and kickboxing and fitness classes -- but its efforts at social media were not packing a punch. The Knockout Fitness team was already running Facebook ad campaigns, but the effort wasn’t resulting in the quality leads they wanted. The team was struggling with targeting the right audience, and as a result, the audience that was receiving their message was unresponsive.

To make their ad campaigns successful -- as well as boosting their website traffic, they needed a power player in their corner.

My Solution

We started by taking the time to fully understand Knockout Fitness’ target audience. Based on that, we created custom content and a content strategy that would help to drive traffic to their website and increase the activity on their Facebook page.

With that information in place, I created a Facebook “Like” campaign that was highly targeted toward the brand’s audience. I also began a giveaway promotion aimed at generating quality telephone leads on a daily basis.

Amazing Result

The Facebook campaign I implemented for Knockout Fitness was indeed a knockout; it performed 96 percent better than any other Facebook ad in the fitness niche. Today, the company’s Facebook page has a steady growth of nearly 250 targeted likes per week -- or a whopping 1000 new likes per month. Meanwhile, the custom content and content strategy also helped to generate leads and increased website traffic to Knockout Fitness’ website by 521 percent.

The giveaway promotion also hit its target, with leads being generated for as low as $1.60 to $2.40. To put that in perspective, the industry standard in the fitness niche is around $22 per lead! Now, 520 leads are coming in each month, with about 23 percent converting.

By spending $1000 on their Facebook campaign, Knockout Fitness got around 110 new memberships -- earning $5500 in new membership fees alone. Add in the customer lifetime fees of $500 and the growth from this campaign was exponential.

2214

New Targeted Followers

K.O.'s

521%

Increase in Traffic

110

New Memberships (2 Months)

The experience of working with Supermarco has far exceeded my expectations. He is extremely knowledgeable in his area of expertise and while he's happy to share his experience, he is collaborative in his approach and willing to work to get things just right for me and my client base. He has a high level of attention to detail and is quick to respond to requests. All in all, he is a pleasure to work with. I've been grateful to have him as a part of my team.
Allison Mueller – Big River Coaching
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Seth Behner – Scisbo
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Stuart Every – Dolphin Creative
Marko is a consist and reliable marketing partner. He has given my company an edge conducting market research, writing engaging copy and project managing marketing for my software and information products. Marko is great to work with and wants what is best for his client. He is proactive as well as ultra-responsive, usually answering emails within 1-2 hours! He demonstrates knowledge and confidence about brand development - providing clear strategic directed then transitions to tactical execution with ease. Marko has proven to be a valued subject matter expert in his field and I would recommend him without hesitation.
Brian Pitchford – Accelerated Inc.
If you are lucky enough to have Supermarco on your team then you are in good hands! He is extremely professional, reliable, knowledgeable and a pleasure to work with. There needs to be more Supermarco's around, so we can all enjoy an easier work day!
Jo Moss – Star Time Studios
Marko has been extremely easy to work with. He's knowledgeable about targeting the audience I'm trying to attract. He has taken my instructions and has been very creative with the output. My project is ongoing with him, I'm excited to have him helping me grow my social media
Kim Wannop – HotSpotNotSpot App
I'm hesitant to write Marko a good review for fear that everyone would want to hire him away from me :). Simply put, he's EVERYTHING you would want in a consultant: He's honest, he's efficient, he's dependable, he's knowledgeable, he goes WAY above and beyond the scope of work, and most importantly, he really seems like an A+++ human being that wants your business to succeed. I HIGHLY recommend him. I can't say a single negative about my experience and I hope you make the right choice and hire Marko, you simply will not regret it. Feel free to reach out and I'll explain personally what type of service he provides.
Robert Musallam – Intero Real Estates
Marko surprised me with his power of anticipation! He is a reliable person, has a good sense of humor and in the same time acts very professionally. My pleasure working together on our project - was that he gave me the sense of "ownership" - he felt my project as being his own. And this is making a real difference, I think! Thank You, Marko!
Calin Diaconu – CD Advertising Consultancy
Social Media and the value of doing marketing using social media is something everyone realizes they need to do, but few understand why and what goals and tasks they should be setting to be successful. Working with Marko made this challenging process very easy. His expertise and experience is top notch. The results we saw working with him were better than our best case scenario. He was able to bring all the pieces together seamlessly and quickly. I've been working in web technologies for over a decade, and I haven't come across more than a handful of people that have the expertise in Social Media that Marko has. I look forward to the next project I can work with him on. He gets my highest recommendation!
Larry Sawyer – Knockout Fitness
Ever since he's been on the team, the presence for my company on FB, Twitter, and LinkedIn has grown quickly. These aren't fake followers (I've been down that road before), these are legitimate prospects that are in my target market. It is such a joy to check in and watch my following grow consistently. It's an even better joy to see people sharing, retweeting, and commenting on what we put on Social Media. The process is not an overnight process for sure, but it is a quality process that brings results in a true, consistent, and authentic way. You are building your house out of bricks...not cards. I can't thank Supermarco enough. In regards to Supermarco himself. He's an expert at what he does. He's extremely quick to respond and he's great to work with. I originally approached social media with trepidation, but no more with Supermarco on the team. I highly recommend.
Franklyn Lubsey – Jam Sonic Audio
Marko, gets 5 stars all around in my book! He has been a pleasure to work with and he's lightened my load in more ways than I could ever express. He has taken every task that I assigned and has been timely, professional, exceptional, and his quality of work has been beyond what I could have asked for. My only hesitation in someone else hiring him is that you might take him away from me! He truly is a God-send and can transform your business, because he helps you to work on your business an not in it!
Susannah Van – Personal Trainer