When Bambi Boutique – an online fashion retailer – approached Mark Wolf, their goal was to increase awareness and conversions. They had a limited budget, so we knew creative solutions would be required.
I employed an influencer marketing strategy, gifting products in exchange for social postings from top influencers around the world. This increased their organic reach and got them in front of new audiences, helping to build brand recognition.
To drive more direct sales, I designed a comprehensive Facebook Ads campaign as well as outreaches to strategic collaborations. These initiatives drove more traffic to their website and encouraged buying decisions. We also launched a series of email campaigns to target potential customers and engage existing ones.
The final element of our strategy was PR events where we invited influential figures and journalists to attend and post about Bambi Boutique’s latest collections. The events allowed us to secure media coverage that further boosted their presence.
In less than six months, Bambi Boutique saw an 86% increase in conversions alongside a threefold rise in revenue compared to the previous year. Thanks to my holistic approach, I helped Bambi Boutique reach new heights.