Facebook Advertising/Influencer Marketing
In April 2015, one savvy entrepreneur had the courage to delve into unchartered territory and start her e-commerce business, Waist Trainer. With only $6,000 in savings and a vision in mind, she launched her first website through Shopify and quickly saw success with customers responding positively to her waist-training product.
By partnering with me, Waist Trainer expanded into over 90 countries. That included major markets like the US, Australia, the UK, and Germany. In just 18 months, they sold more than 100,000 units of shapewear. The results speak for themselves.
For any other entrepreneur looking to make their mark on the world of e-commerce, Waist Trainer is a clear example of what can be achieved if you have a great product, a brilliant strategy, and the will and determination to succeed. Their success story proves that no matter how small your budget or business might be, big dreams are within reach if you use the right tools. And if you pick the right growth partner agency :).
How did I help?
1/1 Facebook Advertising
Imagine you’re the owner of a small, but growing business selling shape-wear to the fashion industry. You have a great product and you’re making steady sales, but your dream is to reach a much larger market. How can you achieve this?
The answer was smart digital marketing, with a focus on Meta advertising. Once Waist Trainer partnered with me, results followed fast. In just 18 months, they sold over 100,000 units of shapewear across more than 90 countries. And they did it without blowing their budget. Just smart strategy, tested creatives, and consistent execution.
By strategically targeting the right audiences and forging meaningful relationships with potential customers, our client was able to reach an audience far larger than they ever thought possible. Through creative ad copy, compelling visuals, and ongoing optimization efforts, their campaigns drove consistent growth month after month.
With exposure to new markets and unprecedented growth, my client significantly increased their revenue while taking their business to the next level. The success of their groundbreaking campaign proved that digital marketing is a powerful tool for growth and has forever changed the way our client thinks about digital advertising.
1/2 Influencer Marketing
Influencer marketing is one of the most powerful ways to build a brand and own your message. Over 18 months, paired with smart digital advertising, my client used it to generate over $6 million in profit. So how did they pull it off? With the right strategy, the right voices, and relentless execution.
It started with choosing the right influencers. We focused on those whose audiences matched our target market and who embodied the kind of aspirational lifestyle that fit the brand. From there, we used proven engagement tactics like giveaways, exclusive content, and limited-time discounts to drive action. To expand reach, we tapped into traditional media such as magazines and TV, and formed partnerships with brands that shared a similar aesthetic. The result? Sales jumped fourfold within the first six months. And the momentum hasn’t slowed. Influencer marketing continues to bring strong results, making our client a go-to brand for women who want to wear shapewear with confidence and style.
